Graham is a Digital Marketing Executive with 10 years of experience in demand generation, multichannel campaign management, and digital strategy.
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Question 1
What is Graham’s role at MOY and what does it involve?
Graham’s role as Digital Marketing Executive involves shaping MOY’s online presence, managing digital campaigns, and supporting pipeline generation across Ireland, the UK, Europe, and the U.S. He oversees SEO, paid media, website optimisation, and marketing automation activity, while also developing content strategies and managing analytics to track performance. He works closely with commercial and operational teams to ensure MOY’s systems, solutions, and services reach the right audiences through effective digital touchpoints. -
Question 2
What is Graham’s professional background?
Graham has a strong background in digital marketing and demand generation, with experience across recruitment, B2B services, and professional sectors. Prior to joining MOY, he was responsible for lead generation campaigns in the healthcare recruitment market. His experience spans SEO, Google Ads optimisation with agency partners, social media management, email marketing, event support, and large-scale website projects. -
Question 3
What are Graham’s interests outside of work, and how do they reflect his professional attributes?
Outside of work, Graham is passionate about sport - particularly GAA, running, and soccer. His dedication to marathon training reflects his persistence, discipline, and ability to set long-term goals, traits that translate directly into his professional life. He also enjoys podcasts, puns, and a surprising love of country music, which speaks to his creativity, curiosity, and personable nature - qualities that support his ability to communicate effectively and build strong relationships across teams.
